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Tinder Box

For many years, my “day job” has been at a cigar shop with a well-known name: Tinder Box.

In my case, I work for Tinder Box of the Carolinas.

If you are of a certain age like I am, you’ll remember Tinder Box.

In the 70s and 80s, you couldn’t miss the small stores with Tudor facades and tiny walk-in humidors and all sorts of briar pipes, tobaccos and collectibles throughout. It seemed that whatever mall you happened to enter, the probability that you would pass a Tinder Box franchise was very high.

The Cigar Boom in the late 1990s/Early 2000s changed the landscape. The humidors grew considerably larger.

I remember seeing such stores when I was younger – in places like Miami and in many locations in Southern California like the Mall of Orange, the Glendale Galleria and more.

Tinder Box was started in Los Angeles in 1928 by a tobacconist named Ed Koplin, Sr. Sadly, that store closed its doors for good in 2017.  A ninety-year run is nothing if not astonishing.

The franchise opportunity became available in 1973, and [my twin brother] Chris’ father-in-law, Jim Cass, was one of the first on board – launching his first shop at the Hanes Mall in Winston-Salem, North Carolina – essentially opening up the Mid-Atlantic region.

Jim started that store as a hobby while he was engaged in his career with R.J. Reynolds. What began in Winston eventually became multiple stores in the Carolinas – and there was a location in Roanoke, Virginia for a time.

Jim, thankfully, is still around, and lives with wife Martha in Myrtle Beach – but Tinder Box of the Carolinas is now generational – headed up by Jim’s son, Craig Cass, in Charlotte. Craig’s sister (my sister-in-law), Betsy Yale, helms the Myrtle Beach location.

Our organization is renowned in the cigar industry, not only by virtue of the longevity of the business and the relationships forged and nurtured with key cigar families, but also due in no small part to Craig’s efforts within the industry, from taking on the Goliath of governmental regulatory overreach as well as his service within organizations such as the Premium Cigar Association (PCA), Cigar Rights of America (CRA) and more.

Exempting premium cigars from FDA regulation is a continuing fight that goes to the lifeblood of the industry, to say nothing of the mom-and-pop businesses that don’t enjoy the deep pockets of their monolithic corporate counterparts.

The cool thing about all of this is that, as with cigar producers, Tinder Box of the Carolinas is essentially a family business.

My experience with the organization began in 1996.

More to come.

Original Tinder Box / Los Angeles